In recent years, people have changed how they watch TV. Digital streaming services now allow all day access to video content on multiple devices. There are new terms like connected TV (CTV), over-the-top (OTT), and advanced TV, which are transforming how advertising works in the TV landscape.
As TV evolves, understanding CTV and best practices for CTV advertising becomes crucial if you want to engage with modern audiences. This course will provide you with the knowledge and skills needed to use the benefits of CTV and effectively run CTV advertising campaigns.
After you complete this course, you'll be able to:
- Understand the current CTV landscape
- Identify the benefits of CTV
- Create a CTV campaign
- Create reports to track a CTV campaign