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  • Increase Awareness with Video

    This course covers the best practices for setting up video campaigns with awareness goals. We'll cover buying strategies, general set up, and how to build reports to help you reach your awareness goals through video.

    • Duration 20m
    • Intermediate

  • Explore Sustainable Trading Strategies

    In this course, you’ll learn about sustainable media within the adtech space, why Adform believes trading sustainably is important, and how to implement Adform's five sustainable trading tips.

    • Duration 40m
    • Rating 5.0
    • Beginner

  • Manage and Report on Tracking Points

    Is your Site Tracking set up and activated, and now you're looking for guidance on how to handle and generate reports for your tracking data? This course teaches you to manage and report on tracking points. 

    • Duration 15m
    • Rating 4.5
    • Beginner

  • Transform Your Campaigns with Dynamic Ads

    Deliver personalized, high-impact ads to the right audience automatically with Adform’s Dynamic Creative Optimization (DCO). In this course, you'll discover how dynamic ads work, why they're essential for modern advertising, and how to create them.

    • Duration 15m
    • Rating 5.0
    • Intermediate

  • Drive Omnichannel Success with Campaign Planner

    Optimize your campaign strategy with our new Campaign Planner, powered by Adform IQ. Discover how to use the Planner for forecasting and recommendations to create and activate campaign plans, while maintaining full control over the process.

    • Duration 25m
    • Rating 5.0
    • Beginner

  • Set Up Video Banners

    Video ads are very important in online advertising and can be used on many different platforms. In this course, we'll show you the different types of video banners and how to set them up.

    • Duration 10m
    • Rating 1.0

  • Work with Audience Manager

    In these two new courses, you'll learn how to build audiences from first-party data and apply them to your campaigns using Audience Manager.

    • Path
    • Rating 5.0
    • Beginner

  • Add Container Tags to Your Site Tracking

    Container tags allow you to add more scripts to your tracking points. In this short course, you'll learn how to create and implement container tags.

    • Duration 5m
    • Beginner

  • Add and Manage Media

    Before you set up campaigns and line items in the Ad Server, you need to set up your media database in Media Management. This short course will show you how.

    • Duration 10m
    • Beginner

  • Report on Your Campaigns

    Reporting can give you insights to help you take your campaigns to the next level. In this course, you'll learn about the different types of reporting available in Adform FLOW.

    • Duration 20m
    • Rating 5.0
    • Beginner

  • Understand and Manage Attribution Discrepancies

    Understanding how platforms collect and report data is key to accurate campaign analysis. This course explores the causes of discrepancies and how to identify, interpret, and manage them.

    • Duration 15m
    • Rating 5.0
    • Intermediate

  • Set Up Your SSP Account

    This course is for you if you 're an account administrator and you want to learn how to set up your SSP account.

    • Duration 20m
    • Beginner

  • Create Programmatic Deals

    Programmatic deals are an essential part of the programmatic landscape. In this course, we'll cover the different deals types, and show you how to set up and use deals. 

    • Duration 10m
    • Rating 4.0
    • Beginner

  • Navigate Adform FLOW

    Learn how to navigate the platform with ease and efficiency, and explore powerful tools such as bulk editing, and custom views. Throughout the course, we'll share tips and tricks to help you work more efficiently in Adform FLOW.

    • Duration 15m
    • Rating 5.0
    • Beginner

  • SSP Certification

    The Sell-Side Platform (SSP) Certification empowers you to manage your advertising inventory, create deals, and overcome common challenges to maximize revenue. Get the tools and tips you need to make smarter decisions and boost your advertising success,.

    • Path
    • Duration 2.1h
    • Beginner
    • Credential

  • Explore the Advantages of ID Fusion

    In this course, we'll uncover the power of ID Fusion. We'll explore the benefits of moving to first-party IDs, and explain how to set up your campaigns to work with first-party IDs. 

    • Duration 30m
    • Rating 5.0

  • Account Operations Certification

    The Account Operations Certification is designed to help you manage user access, set up advertisers, organize media, and implement Site Tracking in Adform FLOW. Streamline operations and enhance account management efficiency to support your team's success.

    • Path
    • Duration 1.5h
    • Beginner
    • Credential

  • Upload Third-Party Ads

    Gain confidence in serving and tracking third-party ads with Adform. You'll learn how to insert Adform's click macro, check the third-party ad is validated, and test the click tag. 

    • Duration 10m
    • Rating 5.0
    • Beginner

  • A Guide to User Management for Account Administrators

    This course is for account administrators who are responsible for managing their business account. It covers examples of account setups, User Management key concepts, recommendations, and best practice.

    • Duration 35m
    • Rating 5.0
    • Beginner

  • Configure Targeting for Programmatic Line Items

    Ready to make your programmatic line items more impactful and cost-effective? In this course, you'll learn the different targeting options and how to add them to your line items to reach your target audience and to avoid overspend. 

    • Duration 15m
    • Beginner

  • Manage Programmatic Deals

    Learn to manage and edit deals, troubleshoot delivery issues, and use the performance dashboard to evaluate outcomes and identify improvements. 

    • Duration 10m
    • Rating 5.0
    • Beginner