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37 results returned
  • A Guide to User Management for Account Administrators

    This course is for account administrators who are responsible for managing their business account. It covers examples of account setups, User Management key concepts, recommendations, and best practice.

    • Duration 25m
    • Rating 5.0
    • Beginner
  • A Guide to User Management for SSP and DMP Account Administrators

    This course is for account administrators who are responsible for managing a business account using Adform’s Sell-Side Platform (SSP), or Data Management Platform (DMP). It covers User Management key concepts, recommendations, and best practice.

    • Duration 15m
    • Beginner
  • Navigate Adform FLOW

    Learn how to navigate the platform with ease and efficiency, and explore powerful tools such as bulk editing, and custom views. Throughout the course, we'll share tips and tricks to help you work more efficiently in Adform FLOW.

    • Duration 15m
    • Beginner
  • Set Up and Manage Programmatic Deals

    Programmatic deals are an essential part of the programmatic landscape. In this course, we'll cover how to set up, manage, and use deals.

    • Duration 15m
    • Rating 5.0
    • Beginner
  • Adtech Cafe - Episode 2: A chat with Sam Bloom, CEO at Camelot

    Tune into Adtech Cafe episode two! John and Sam discuss changes in the adtech industry, and how Camelot has navigated the changes. The conversation also touches on the convergence of martech and adtech, the future of media buying, and the...

    • Duration 20m
  • An Advertiser's Guide to Programmatic Campaigns

    Learn the basics of setting up a programmatic campaign with this beginner course. In the course, we cover the campaign hierarchy, and how to set up campaigns, orders, and line items. We emphasize best practice for optimal campaign performance.

    • Duration 45m
    • Beginner
  • Create a CTV Campaign

    In this course, we'll equip you with the knowledge and skills to leverage the advantages of Connected TV (CTV) and successfully create, manage, and track CTV campaigns. 

    • Duration 30m
    • Rating 5.0
    • Beginner
  • Understand Evolving Privacy Regulations

    In this course, we'll cover how the conversation around data privacy has evolved over the years, the privacy regulations in the US and EU, and the different solutions to aid in compliance.

    • Duration 15m
    • Rating 5.0
    • Beginner
  • An Advertiser's Guide to Programmatic Guaranteed Deals

    Programmatic guaranteed deals offer a unique opportunity for advertisers and publishers to secure premium ad inventory in a more direct and controlled manner. During this course, we'll cover the fundamentals of programmatic guaranteed deals for advertisers.  

    • Duration 10m
    • Rating 5.0
    • Beginner
  • Optimize Line Items with Recommendations

    Campaign optimization improves the chances that your campaign wins auctions, serves impressions, and gets higher engagement. In this course, we’ll look at how to use Adform’s recommendations to optimize your programmatic line items.

    • Duration 15m
    • Rating 5.0
  • Explore the Advantages of ID Fusion

    In this course, we'll uncover the power of ID Fusion. We'll explore the benefits of moving to first-party IDs, and explain how to set up your campaigns to work with first-party IDs. 

    • Duration 30m
    • Rating 5.0
  • A Beginner's Guide To Adtech

    Learning about digital advertising can be overwhelming because of industry-specific terminology and concepts. In this beginner course, we aim to help you understand the role of advertising technology in digital advertising.

    • Path
    • Duration 1h
  • Setting Up Your SSP Account

    This course is for you if you 're an account administrator and you want to learn how to set up your SSP account.

    • Path
    • Duration 20m
  • Ad Serving Advanced

    This course is the perfect follow-on if you have completed Ad Serving Essentials. We will begin with direct line items before moving to upload and creating advanced ads. Next, you’ll learn about Rotators and finish with banners and tags.

    • Path
    • Duration 2.5h
    • Advanced
  • Adform Studio

    Learn how to create engaging ads for websites or apps using Adform's Creative Studio. Once you are familar with the tool, you will then learn to access and customize the banner HTML code. 

    • Path
    • Duration 40m
    • Rating 5.0
    • Beginner
  • Reports

    Learn how to take your campaigns to the next level with Reporting. Here you will learn how to use our real-time Analytics tools and build your own Custom Reports. Also, you will learn how to benefit from Data Exports.

    • Path
    • Duration 35m
    • Beginner
  • Master Data

    In this short path, you will familiarize yourself with the benefits that Adform's Master Data services offer you. Learn how you can analyze customer behavior patterns at a transactional level, which can lead to better strategic business decisions.

    • Path
    • Duration 15m
    • Rating 5.0
    • Intermediate