This course is the perfect follow-on if you have completed Ad Serving Essentials. We will begin with direct line items before moving to upload and creating advanced ads. Next, you’ll learn about Rotators and finish with banners and tags.
Learn how to create engaging ads for websites or apps using Adform's Creative Studio. Once you are familar with the tool, you will then learn to access and customize the banner HTML code.
Learn how to take your campaigns to the next level with Reporting. Here you will learn how to use our real-time Analytics tools and build your own Custom Reports. Also, you will learn how to benefit from Data Exports.
In this short path, you will familiarize yourself with the benefits that Adform's Master Data services offer you. Learn how you can analyze customer behavior patterns at a transactional level, which can lead to better strategic business decisions.
This short, yet informative path is fully dedicated to help you ace your basic DMP skills. Here you will learn how to build and edit a DMP audience and how to set up Destinations.
In this course you will learn how to generate, customize and manage your Site Tracking setup. At the end of the course, you will know how to work with tracking settings, container tags, and how to manage tracking points.
Here we will cover the Ad Serving foundations. You will learn how to set up campaigns, orders and line items, as well as manage their settings. Later, you will deep dive into banner and tag management topics.
This course will provide you with a foundation of knowledge for those less familiar with Data in a Programmatic Marketing world.
We recommend this course if you have already finished DSP Essentials or if you feel confident using Adform's DSP. In this extensive course we will cover various topics, such as bid multipliers, video targeting, budget flights, and much more.
This course is for beginners who want to begin their journey in DSP programmatic skills. You will learn to confidently set up programmatic campaigns, line items, and optimize your campaign settings.
This course introduces the basic yet crucial building blocks of Adform FLOW. The topics covered here will help you familiarize yourself with account and campaign hierarchy, unlock the ideal setup, and personalize your Adform experience.
