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48 results returned

  • Understand Identity

    This course will explore the role of identity in digital advertising. We'll go over essential concepts and how you can deal with changes in the industry. 

    • Duration 25m
    • Rating 5.0
    • Beginner

  • Understand Evolving Privacy Regulations

    In this course, we'll cover how the conversation around data privacy has evolved over the years, the privacy regulations in the US and EU, and the different solutions to aid in compliance.

    • Duration 15m
    • Rating 5.0
    • Beginner

  • Create an Advertiser

    Learn how to create and configure an advertiser. We guide you through the essential settings, including tracking, third-party ad verification, attribution windows, and identity solutions.

    • Duration 15m
    • Beginner

  • Troubleshoot Deals – Sell Side

    In this course, we explore reasons for deals having no, or few, bid requests, impressions, and bid responses. We’ll look at some examples and show you how to build custom reports to troubleshoot deals using bid loss reasons.  

    • Duration 15m
    • Rating 5.0
    • Intermediate

  • Turn Your Marketing Strategy Into Measurable Goals

    We'll look at how the marketing funnel can help you define your campaign goals. Use our suggested key performance indicators (KPIs) to track your goals, and learn about buying strategies.

    • Duration 25m
    • Rating 5.0
    • Beginner

  • A Guide to User Management for Account Administrators

    This course is for account administrators who are responsible for managing their business account. It covers examples of account setups, User Management key concepts, recommendations, and best practice.

    • Duration 35m
    • Rating 5.0
    • Beginner

  • A Guide to User Management for SSP and DMP Account Administrators

    This course is for account administrators who are responsible for managing a business account using Adform’s Sell-Side Platform (SSP), or Data Management Platform (DMP). It covers User Management key concepts, recommendations, and best practice.

    • Duration 20m
    • Beginner

  • Navigate Adform FLOW

    Learn how to navigate the platform with ease and efficiency, and explore powerful tools such as bulk editing, and custom views. Throughout the course, we'll share tips and tricks to help you work more efficiently in Adform FLOW.

    • Duration 15m
    • Rating 5.0
    • Beginner

  • Explore Sustainable Trading Strategies

    In this course, you’ll learn about sustainable media within the adtech space, why Adform believes trading sustainably is important, and how to implement Adform's five sustainable trading tips.

    • Duration 40m
    • Rating 5.0

  • Set Up and Manage Programmatic Deals

    Programmatic deals are an essential part of the programmatic landscape. In this course, we'll cover how to set up, manage, and use deals.

    • Duration 15m
    • Rating 5.0
    • Beginner

  • Adtech Cafe - Episode 2: A chat with Sam Bloom, CEO at Camelot

    Tune into Adtech Cafe episode two! John and Sam discuss changes in the adtech industry, and how Camelot has navigated the changes. The conversation also touches on the convergence of martech and adtech, the future of media buying, and the...

    • Duration 20m

  • An Advertiser's Guide to Programmatic Campaigns

    Learn the basics of setting up a programmatic campaign with this beginner course. In the course, we cover the campaign hierarchy, and how to set up campaigns, orders, and line items. We emphasize best practice for optimal campaign performance.

    • Duration 45m
    • Beginner

  • Create a CTV Campaign

    In this course, we'll equip you with the knowledge and skills to leverage the advantages of Connected TV (CTV) and successfully create, manage, and track CTV campaigns. 

    • Duration 30m
    • Rating 5.0
    • Beginner

  • Increase Awareness with Video

    This course covers the best practices for setting up video campaigns with awareness goals. We'll cover buying strategies, general set up, and how to build reports to help you reach your awareness goals through video.

    • Duration 20m
    • Intermediate

  • Set Up Video Banners

    Video ads are very important in online advertising and can be used on many different platforms. In this course, we'll show you the different types of video banners and how to set them up.

    • Duration 10m

  • Optimize with Automated Budget Allocation

    In this course, we'll cover how automated budget allocation works and how you can use it to improve your workflow and optimize your advertising budget based on line item performance towards your KPIs.

    • Duration 6m
    • Rating 5.0
    • Intermediate

  • An Advertiser's Guide to Programmatic Guaranteed Deals

    Programmatic guaranteed deals offer a unique opportunity for advertisers and publishers to secure premium ad inventory in a more direct and controlled manner. During this course, we'll cover the fundamentals of programmatic guaranteed deals for advertisers.  

    • Duration 10m
    • Rating 5.0
    • Beginner

  • Troubleshoot Deals

    In this course, we'll equip you with the skills to effectively troubleshoot deal delivery. We explore common challenges, such as line items not winning bids, and having limited reach. 

    • Duration 15m
    • Rating 5.0

  • Optimize Line Items with Recommendations

    Campaign optimization improves the chances that your campaign wins auctions, serves impressions, and gets higher engagement. In this course, we’ll look at how to use Adform’s recommendations to optimize your programmatic line items.

    • Duration 15m
    • Rating 5.0

  • Understand ID Fusion Reporting

    By the end of this course, you'll be able to confidently explain the differences between standard and ID Fusion reporting. You'll learn how frequency is optimized and reported, and understand how conversions are attributed with ID Fusion. 

    • Duration 30m
    • Rating 4.5

  • Explore the Advantages of ID Fusion

    In this course, we'll uncover the power of ID Fusion. We'll explore the benefits of moving to first-party IDs, and explain how to set up your campaigns to work with first-party IDs. 

    • Duration 30m
    • Rating 5.0