This course is designed to give you the knowledge and tools to build a successful programmatic advertising campaign. We'll cover the steps for setting up a campaign, the structure of your account and campaign, and recommendations for optimizing your campaign. It's meant for beginners who need to learn the fundamentals of building and editing a programmatic campaign, or for those looking for a refresher.

After you complete this course, you'll be able to:

  • Identify the programmatic campaign hierarchy
  • Create and edit a programmatic campaign
  • Create and edit a programmatic order
  • Create and edit a programmatic line item