Adtech Cafe - Episode 2: A chat with Sam Bloom, CEO at Camelot
Outline
In this conversation, John and Sam discuss changes in the adtech industry, and how Camelot has navigated the changes. They discuss the increasing complexity of advertising due to both the fragmentation of media and the degradation of national reach vehicles. The conversation also touches on the convergence of marketing technology and advertising technology, the future of media buying, and the importance of first-party data.
Key speakers
- John Piccone, US Regional President of Adform
- Sam Bloom, CEO at Camelot
Agenda
- The success of Camelot and its strategies
- The role of data in media planning and execution
- The convergence of marketing technology (martech) and advertising technology (adtech)
- The future of media buying and selling
- The importance of first-party data