All advertising campaigns should start with a clear and measurable goal. In this course, we'll look at how the marketing funnel can help you define your campaign goals. We'll then suggest which key performance indicators (KPIs) to use for tracking your campaign goals.

By the end of this course, you'll be able to:

  • Use the marketing funnel to define your campaign goals.
  • Select KPIs that align with your goals.
  • Choose a buying strategy that helps you achieve your target KPIs.
  • Track your campaign's performance toward the target KPIs.