When you're running marketing campaigns, it's important to understand how different tracking tools work. Sometimes, the tools show different results. These differences, called discrepancies, can make it hard to know how well your ads are doing, and where to focus your marketing efforts. In this course, you'll learn what causes these differences and how to manage them.
Understand and Manage Attribution Discrepancies
By the end of this course, you will be able to:
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Identify and differentiate between external measurement tools used in digital advertising.
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Understand different ways to credit ads for conversions (attribution methods).
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Recognize key sources of discrepancies in measurement and attribution.
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Use strategies to reduce discrepancies.