If your day-to-day job is working with data, this certification path will most likely help you navigate ad tech and our platform even better. You will master our Platform Fundamentals, DMP basics, and Site Tracking essentials. Of course, we will dive deep into Reports and Master Data. After having successfully completed the exam, you will gain a certificate which you are very welcome to share on social media. Happy learning!
Duration: 4 hours 30 minutes.
This section introduces the very basic building blocks of Adform's new integrated advertising platform. The topics covered here will allow you to unlock the ideal set-up and personalise your Adform experience.
In this path, you can learn how to build and edit a DMP audience and how to set up Destinations.
This section covers the basics of how to generate, customise and manage your Site Tracking set up, as well as reporting on the data collected by it.
Here you will obtain reporting foundations: how to use our real-time Analytics tools and build your own Custom Reports. Also, you will learn how to review user journeys towards conversion and use Data Exports.
In this short path, you will learn about the benefits of Master Data and how you can access it.
It's time to test your newly acquired knowledge on the platform!
