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53 results returned

  • Understand and Manage Attribution Discrepancies

    Understanding how platforms collect and report data is key to accurate campaign analysis. This course explores the causes of discrepancies and how to identify, interpret, and manage them.

    • Duration 15m
    • Intermediate

  • Manage and Report on Tracking Points

    Is your Site Tracking set up and activated, and now you're looking for guidance on how to handle and generate reports for your tracking data? This course teaches you to manage and report on tracking points. 

    • Duration 15m
    • Rating 4.5
    • Beginner

  • Configure Targeting for Programmatic Line Items

    Ready to make your programmatic line items more impactful and cost-effective? In this course, you'll learn the different targeting options and how to add them to your line items to reach your target audience and to avoid overspend. 

    • Duration 15m
    • Beginner

  • An Advertiser's Guide to Programmatic Guaranteed Deals

    Programmatic guaranteed deals offer a unique opportunity for advertisers and publishers to secure premium ad inventory in a more direct and controlled manner. During this course, we'll cover the fundamentals of programmatic guaranteed deals for advertisers.  

    • Duration 10m
    • Rating 5.0
    • Beginner

  • Understand ID Fusion Reporting

    By the end of this course, you'll be able to confidently explain the differences between standard and ID Fusion reporting. You'll learn how frequency is optimized and reported, and understand how conversions are attributed with ID Fusion. 

    • Duration 30m
    • Rating 4.5

  • Plan DOOH Campaigns

    The DOOH Planner supercharges your campaigns with a dynamic map, giving you faster planning, smarter decisions, and greater impact.

    • Path
    • Intermediate

  • Set Up Video Banners

    Video ads are very important in online advertising and can be used on many different platforms. In this course, we'll show you the different types of video banners and how to set them up.

    • Duration 10m

  • Manage Programmatic Deals

    Learn to manage and edit deals, troubleshoot delivery issues, and use the performance dashboard to evaluate outcomes and identify improvements. 

    • Duration 10m
    • Rating 5.0
    • Beginner

  • Understand Budget Flights

    Discover how to use budget flights to streamline your budget management. Strategically distribute your programmatic budget across different periods, gain greater control over spending, and simplify campaign delivery.

    • Duration 15m
    • Intermediate

  • Optimize Line Items with Recommendations

    Campaign optimization improves the chances that your campaign wins auctions, serves impressions, and gets higher engagement. In this course, we’ll look at how to use Adform’s recommendations to optimize your programmatic line items.

    • Duration 15m
    • Rating 5.0

  • Troubleshoot Deals

    Learn how to effectively troubleshoot deals. This course covers the tools to check deal delivery and how to fix common challenges related to deals. You'll also learn how to use the new troubleshoot feature to find reasons for filtered bid...

    • Duration 15m
    • Rating 5.0
    • Beginner

  • A Guide to User Management for Account Administrators

    This course is for account administrators who are responsible for managing their business account. It covers examples of account setups, User Management key concepts, recommendations, and best practice.

    • Duration 35m
    • Rating 5.0
    • Beginner

  • Navigate Adform FLOW

    Learn how to navigate the platform with ease and efficiency, and explore powerful tools such as bulk editing, and custom views. Throughout the course, we'll share tips and tricks to help you work more efficiently in Adform FLOW.

    • Duration 15m
    • Rating 5.0
    • Beginner

  • Understand Evolving Privacy Regulations

    In this course, we'll cover how the conversation around data privacy has evolved over the years, the privacy regulations in the US and EU, and the different solutions to aid in compliance.

    • Duration 15m
    • Rating 5.0
    • Beginner

  • Create an Advertiser

    Learn how to create and configure an advertiser. We guide you through the essential settings, including tracking, third-party ad verification, attribution windows, and identity solutions.

    • Duration 15m
    • Beginner

  • Troubleshoot Deals – Sell Side

    In this course, we explore reasons for deals having no, or few, bid requests, impressions, and bid responses. We’ll look at some examples and show you how to build custom reports to troubleshoot deals using bid loss reasons.  

    • Duration 15m
    • Rating 5.0
    • Intermediate

  • A Guide to User Management for SSP and DMP Account Administrators

    This course is for account administrators who are responsible for managing a business account using Adform’s Sell-Side Platform (SSP), or Data Management Platform (DMP). It covers User Management key concepts, recommendations, and best practice.

    • Duration 20m
    • Beginner

  • Adtech Cafe - Episode 2: A chat with Sam Bloom, CEO at Camelot

    Tune into Adtech Cafe episode two! John and Sam discuss changes in the adtech industry, and how Camelot has navigated the changes. The conversation also touches on the convergence of martech and adtech, the future of media buying, and the...

    • Duration 20m

  • Create a CTV Campaign

    In this course, we'll equip you with the knowledge and skills to leverage the advantages of Connected TV (CTV) and successfully create, manage, and track CTV campaigns. 

    • Duration 30m
    • Rating 5.0
    • Beginner

  • Optimize with Automated Budget Allocation

    In this course, we'll cover how automated budget allocation works and how you can use it to improve your workflow and optimize your advertising budget based on line item performance towards your KPIs.

    • Duration 6m
    • Rating 5.0
    • Intermediate

  • A Beginner's Guide To Adtech

    Learning about digital advertising can be overwhelming because of industry-specific terminology and concepts. In this beginner course, we aim to help you understand the role of advertising technology in digital advertising.

    • Duration 1h
    • Rating 5.0
    • Beginner