Learn how to effectively troubleshoot deals. This course covers the tools to check deal delivery and how to fix common challenges related to deals. You'll also learn how to use the new troubleshoot feature to find reasons for filtered bid...
We'll look at how the marketing funnel can help you define your campaign goals. Use our suggested key performance indicators (KPIs) to track your goals, and learn about buying strategies.
Is your Site Tracking set up and activated, and now you're looking for guidance on how to handle and generate reports for your tracking data? This course teaches you to manage and report on tracking points.
Programmatic guaranteed deals offer a unique opportunity for advertisers and publishers to secure premium ad inventory in a more direct and controlled manner. During this course, we'll cover the fundamentals of programmatic guaranteed deals for advertisers.
In this course, we'll cover how the conversation around data privacy has evolved over the years, the privacy regulations in the US and EU, and the different solutions to aid in compliance.
Learn how to create and configure an advertiser. We guide you through the essential settings, including tracking, third-party ad verification, attribution windows, and identity solutions.
In this course, we explore reasons for deals having no, or few, bid requests, impressions, and bid responses. We’ll look at some examples and show you how to build custom reports to troubleshoot deals using bid loss reasons.
This course is for account administrators who are responsible for managing a business account using Adform’s Sell-Side Platform (SSP), or Data Management Platform (DMP). It covers User Management key concepts, recommendations, and best practice.
In this course, you’ll learn about sustainable media within the adtech space, why Adform believes trading sustainably is important, and how to implement Adform's five sustainable trading tips.
Programmatic deals are an essential part of the programmatic landscape. In this course, we'll cover how to set up, manage, and use deals.
Tune into Adtech Cafe episode two! John and Sam discuss changes in the adtech industry, and how Camelot has navigated the changes. The conversation also touches on the convergence of martech and adtech, the future of media buying, and the...
Join us for episode three of Adtech Cafe! In this episode, Peter Giordano, General Manager of Ads Strategy & Platform at DoorDash, dives deep into his retail media expertise.
In this course, we'll equip you with the knowledge and skills to leverage the advantages of Connected TV (CTV) and successfully create, manage, and track CTV campaigns.
In this course, we'll cover how automated budget allocation works and how you can use it to improve your workflow and optimize your advertising budget based on line item performance towards your KPIs.
Listen to the first Adtech Cafe episode, in which Richie Hyden, president of IRIS.TV, discusses CTV and its future. He touches on challenges and opportunities in adtech and stresses the significance of data accessibility and contextual targeting in the evolving...
Learn how to manually optimize your programmatic line items.
By the end of this course, you'll be able to confidently explain the differences between standard and ID Fusion reporting. You'll learn how frequency is optimized and reported, and understand how conversions are attributed with ID Fusion.
In this course, we'll uncover the power of ID Fusion. We'll explore the benefits of moving to first-party IDs, and explain how to set up your campaigns to work with first-party IDs.
Learning about digital advertising can be overwhelming because of industry-specific terminology and concepts. In this beginner course, we aim to help you understand the role of advertising technology in digital advertising.
This course will focus on reporting and teach you how to check if your setup is working correctly.
Learn how to create engaging ads for websites or apps using Adform's Creative Studio. Once you are familar with the tool, you will then learn to access and customize the banner HTML code.
In this short path, you will familiarize yourself with the benefits that Adform's Master Data services offer you. Learn how you can analyze customer behavior patterns at a transactional level, which can lead to better strategic business decisions.
This short, yet informative path is fully dedicated to help you ace your basic DMP skills. Here you will learn how to build and edit a DMP audience and how to set up Destinations.
This course will provide you with a foundation of knowledge for those less familiar with Data in a Programmatic Marketing world.
