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Outline

John Piccone and Peter Giordano discuss the advertising and promotion strategies at DoorDash, a food delivery service. Peter discusses how DoorDash advertises in the retail media space and why it's important to focus on the consumer. He also talks about how data plays a role in their strategy and their potential plans for the future.

Key speakers

  • John Piccone, Americas Regional President of Adform
  • Peter Giordano, General Manager of Ads Strategy & Platform at DoorDash

Agenda

  • The role and development of DoorDash's advertising strategy
  • The importance of a consumer-first approach
  • The relevance and application of retail media principles to DoorDash
  • The use of data in their advertising strategy
  • The potential for DoorDash to expand its advertising services beyond its own platforms